

It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating. I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.
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Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. "Reed College at that time offered perhaps the best calligraphy instruction in the country. He emphasized this many times throughout the decades, including in the brilliant and moving commencement speech he made at Stanford a few months before his death: Steve Jobs understood how critical proportional type on a personal computer would be not just to graphic arts businesses, but to any kind of personal or business communications. How Many Spaces at the End of a Sentence? Microsoft Weighs In


